Employment Experience

Consultant II, Client Services. Sawtooth Software. Orem, UT. (Jan 2012–Feb 2021) Provided sales, software, and technical support to the market research industry with a focus on advanced research analytical processes such as conjoint analysis, hierarchical Bayes, logistical regression, latent class, maximum-difference item scaling, and market simulators. Also responsible for creating and maintaining the corporate website including its virtual learning academy. Developed educational courses, workshop presentation slides, educational videos, marketing materials, surveys, and graphics.

Founder and President. Insight Learning Foundation. Orem, UT. (May 1995–Present) Provided leadership to dozens of internal staff, hundreds of independent distributors, and thousands of clients in the United States, Canada, UK, and Africa. Authored and patented the Insight Personality Instrument™ and its related line of consumer and educational products. Developed websites, educational courses, training programs, dramatic presentations, sales campaigns, marketing materials, newsletters, videos, podcasts, and textbooks.

Founder and President. Anasazi Computing. Phoenix, AZ. (Oct 1991–Jan 1997) Developed commercial software and authored user’s manuals and promotional materials. Supervised the production of custom CD-ROMs. Built and installed personal computer systems and provided training to end-users. Provided computer consulting and full-service desktop publishing services.

Director of Publications and Computer Services. National Curriculum and Training Institute. Paradise Valley, Arizona. (Oct 1989–Feb 1994) Supervised the development and production of company training programs, student workbooks, merchandise, office materials, business papers, proposals, marketing materials, advertisements, newsletters, brochures, etc. Recommended, installed, and maintained computer hardware and software used throughout the company. Developed an extensive, multi-user, telephone registration network and trained operators on computer operations.

Employment Responsibilities

alphabetical list of roles performed during last 4 jobs

Audio technician, blogger, camera operator, chief executive officer, computer technician, consultant, counselor, curriculum designer/course developer, database manager, desktop publisher, digital media technician, editor, entrepreneur, executive coach, fiction author, graphic designer, group facilitator, manager, mediator, music arranger, musician (keyboards), non-profit organization board member, office manager, presentation engineer, publisher, seminar instructor, scriptwriter, software developer, technical writer, television director, television producer, textbook writer, trainer of teachers, video editor, vlogger, and website developer

Technical Skills

Experienced with current versions of Sawtooth Software products and services. Also experienced in Windows, Macintosh, and Linux operating systems. Developed front-end and back-end applications in Visual Basic, C++, JavaScript, HTML, CSS, and PHP. Expert in the following software programs: Microsoft (Access, Excel, Outlook, PowerPoint, Word, Teams), Adobe (Acrobat, Audition, Dreamweaver, Fireworks, Flash, Illustrator, Photoshop, Premier), and dozens of other applications that facilitate delivering digital audio/video content via the Internet


Presented over a hundred 2–24 hour educational presentations to thousands of people throughout the world, including corporate, educational, correctional, religious, and community organizations. A detailed list is available upon request


The Nexus Quest (2022). A 1400-page educational program designed to teach 52 character-building virtues that feature videos, reading assignments, and learning activities to teach the qualities that help people find success and happiness in life. Over 365, 13-minute per day lessons. ( Four Lenses, Riverton, UT.

Insights. (1999-Present). A weekly e-newsletter and podcast sent to 4000+ subscribers. Insight, Orem, UT.

Teaching in the Nexus (2004). An 8-hour educational course for professional educators including 100-page facilitator guide, student workbook, and presentation materials with video clips and flash-based slides. Insight, Orem, UT.

Standing Naked in the Shower: Life-Enriching Insights That Expose Human Nature. (2003). A 400-page textbook on human personality. Insight, Orem, UT.

Discovering Your Personality Spectrum (2002). An 8-hour educational course for the general public including 100-page facilitator guide, student workbook, and presentation materials with video clips and flash-based slides. Insight, Orem, UT.

Insight Skills Library (1998-2002). 2,175 pages of learning activities for teaching 68 cognitive, social, personal, employment, and family skills to groups of teenagers and adults. Over 638 hours of original activities. Insight, Orem, UT.

Understanding Personality Styles: A Key to Effective Teaching (1997). A 16-hour training program using five hours of video designed to teach professional educators how to work more effectively with different learning styles, especially at-risk students. The program was broadcast to 4,000 schools over PBS and a satellite educational network owned by Pearson Education. Insight, Orem, UT. Authored hundreds of additional publications. A detailed list is available upon request.

Philanthropic Activities

Worked with the United Nations Educational, Scientific and Cultural Organization (UNESCO), the Federal Republic of Nigeria, Cadbury Schweppes, and several private corporations to enhance the education of the teachers and students throughout Western Africa. Provided in-person training and access to educational materials. (2000-Present)


Bachelor of Science. Psychology. Brigham Young University. Graduated magna cum laude.

Associate of Arts. Chandler-Gilbert Community College. Graduated magna cum laude.

Professional Associations

Psi Chi, the National Honor Society in Psychology

American Society for Training & Development (ASTD)

Insights Association, a marketing research and analytics professional membership organization (


Marital status: Married, four children

Primary residence: Orem, UT (30 miles south of Salt Lake City)


Available upon request by writing to

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